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Art marketing toolkit

ART MARKETING TOOKIT

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The aims of this arts marketing toolkit are two-fold:

1. To provide African artists, cultural NGOs, creative companies and arts events with tools, resources and strategies to market their work more effectively within their countries and regions, and

2. To facilitate networking among those active in the African creative sector, in order to regularly share successful arts marketing practices.

There are many arts marketing manuals and materials from other continents. This toolkit tries to take into account the highly varied conditions on the continent and to provide case studies of successful marketing strategies for the African creative sector.

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HOW FREE IS FREE? REFLECTIONS ON FREEDOM OF CREATIVE EXPRESSION IN AFRICA

Twenty-five Authors, Fourteen Countries in One Original Compilation The e-book was produced as part of the Artwatch Africa project that aims to defend freedom of creative expression on the continent, and who better than the artists themselves to share their creative environment, their questions and their experiences. How Free is Free? Reflections on Freedom of Creative Expression in Africa is above all a meditation on the artistic health of the continent, as lived and examined from twen...

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TOWARDS AN AFRICAN ARTS AND CULTURE INDEX (AACI)

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ICT TOOLKIT

A new online toolkit, free to download, will guide and assist artists and arts organisations in the effective use of online and social media tools. The Information and Communication Technology (ICT) Toolkit was developed by the African Arts Institute (AFAI) in partnership with the Arts & Culture Trust (ACT).  The toolkit provides an accessible online resource for anyone in need of advice on how to use everyday IT tools as effectively as possible.  Its 45 pages cover new media platforms suc...

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