In July 2016, Arterial Network established a partnership with Visa for Music which will be officially launched at this year’s edition of the festival, to be held in Rabat, Morocco, from the 16th to the 19th of November. Visa For Music (VFM) is the first professional market of Africa and Middle-East music. The project was born from a paradox: on the one hand there is a lack of visibility for African and Middle-Eastern artists at an international level and, on the other hand, there exists a very important artistic dynamism and musical creation from these musicians. Combining their shared vision, the partnership between Arterial Network and Visa For Music is part of a bold move forward for a strong and diverse artistic sector.
The first collaboration between Arterial Network and Visa for Music will include a private regional meeting of music industry representatives from Morocco, Mauritania, Libya, Algeria and Egypt that will take place over the 14th and 15th of November. The meeting will not only serve to consolidate the network within the region, and also strengthen collaboration with other national chapters across the continent.
On Saturday the 19th of November, Visa for Music in partnership with Arterial Network will host a public lecture, titled ‘Cultural Economy of Africa.’ The lecture will look at various means to support and develop creative work in Africa. It will also explore the challenges experienced by the music industry in the digital era and the importance of networks to drive a more effective creative economy across the continent. Moderated by Kane Limam (aka Monza), the committed cultural activist and hip hop artist, the lecture panel will include esteemed arts and cultural actors, Mamou Daffe (Chairperson of Arterial Network and Director of Festival sur le Niger), Jean-Pierre Seck (journalist, editor, music producer and founder of the independent music label, 45 Scientific) and Jean Rémy Ogoula Latif (cultural entrepreneur, Plateau Jeune Création Libreville).
The lecture ‘Cultural Economy of Africa’ will be held at the Villa des Arts Rabat from 15h00 to 16h30 on Saturday the 19th of November 2016. The event is free of charge. To RSVP to the event on Facebook, click here.
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