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May 17 2017

Arterial Network Togo members explore the MAAYA Cultural Entrepreneurship Model

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For the benefit of its members, Arterial Network Togo organised an information and exchange session to explore the MAAYA Cultural Entrepreneurship model. The meeting took place on the premises of the Heinrich Klose Association on the 10th of May 2017 and was attended by more than 20 professionals from the cultural and creative sector in Togo, including artists, promoters and cultural managers, cultural entrepreneurs and more.

For the duration of three-hours, beginning at 18h00, Jean Kantchébé (Chairperson) and Jean-Luc Gbati Sonhaye (Secretary General) of the Steering Committee of Arterial Network Togo led the discussions, beginning with a summary of the training workshop on MAAYA Cultural Entrepreneurship which took place from the 13th to the 16th of April 2017 in Mali by the IKAM (Kôrè Institute of Arts and Crafts) in Ségou. This workshop was attended by six members of Arterial Network Togo, who were able to share the knowledge, practices and experiences of the MAAYA Cultural Entrepreneurship model with fellow Arterial Network Togo members.

Bourama Diarra, Coordinator of the Centre Culturel Kôrè (Mali), participated in the information session in Togo via video conference and clarified the values ​​and practices that underpin MAAYA Cultural Entrepreneurship for the participants. Jean-Luc Gbati Sonhaye reinforced Bourama Diarra’s message by shedding light on the stakes and prospects of an upcoming international training session on Maaya Cultural Entrepreneurship that will take place in Lomé, Togo.

Following this, the various participants took turns to welcome the initiative, give feedback on the meeting and the various projects and activities planned for the upcoming annual programme of the network. From these exchanges, it was clear that those present recognised the positive benefits of the MAAYA model of Cultural Entrepreneurship, which is based on the social values ​​of the Bambara people of Mali. The concept is based on solidarity and sharing, which remain intrinsic traditional values ​​in most West African countries. The model was conceptualised and developed by Mamou Daffe (Chairperson of Arterial Network), and then tested over the last few years through the annual Festival sur le Niger (Mali) in order to add value to "African cultural entrepreneurship."

With general approval, it was agreed that an international training session on the MAAYA Cultural Entrepreneurship model would be organised. At this stage, it is planned to be held in June in Lomé, with participation from neighboring countries, such as Benin and Burkina Faso, to be strongly encouraged. In addition to this main topic, modules such as artistic Career Management, Technical Management of an artistic event, Communication, Design and Management of an event, etc will also be included. Other proposals will be included if relevant or deemed essential.

The event closed with various communications about Arterial Network as presented by the Chairperson, Jean Kantchébé.

By Evan N’Yaa-Bi GNANDI
16 May 2017

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